190 search results - page 6 / 38 » The Economics of Search |
ADC
2004
Springer
14 years 23 days ago
2004
Springer
Concerted research effort since the nineteen fifties has lead to effective methods for retrieval of relevant documents from homogeneous collections of text, such as r archives,...
CORR
2006
Springer
13 years 7 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
SIGECOM
2010
ACM
14 years 5 days ago
2010
ACM
“North” ads, or sponsored listings appearing just above the organic search results, generate the majority of clicks and revenues for search engines. In this paper, we ask whet...
WWW
2007
ACM
14 years 8 months ago
2007
ACM
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This r...
ACMICEC
2007
ACM
13 years 11 months ago
2007
ACM
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...