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CHI
2010
ACM
14 years 2 months ago
Gender demographic targeting in sponsored search
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Bernard J. Jansen, Lauren Solomon
GECCO
2005
Springer
228views Optimization» more  GECCO 2005»
14 years 27 days ago
Applying metaheuristic techniques to search the space of bidding strategies in combinatorial auctions
Many non-cooperative settings that could potentially be studied using game theory are characterized by having very large strategy spaces and payoffs that are costly to compute. Be...
Ashish Sureka, Peter R. Wurman
PODS
2005
ACM
127views Database» more  PODS 2005»
14 years 7 months ago
FTW: fast similarity search under the time warping distance
Time-series data naturally arise in countless domains, such as meteorology, astrophysics, geology, multimedia, and economics. Similarity search is very popular, and DTW (Dynamic T...
Yasushi Sakurai, Masatoshi Yoshikawa, Christos Fal...
ATAL
2008
Springer
13 years 9 months ago
Incorporating user utility into sponsored-search auctions
We study principled methods for incorporating user utility into the selection of sponsored search ads. We describe variations of the GSP allocation/pricing mechanism that accommod...
Yagil Engel, David Maxwell Chickering
GECCO
2007
Springer
326views Optimization» more  GECCO 2007»
14 years 1 months ago
Binary differential evolution for the unit commitment problem
The Unit Commitment Problem (UCP) is the task of finding an optimal turn on and turn off schedule for a group of power generation units over a given time horizon to minimize ope...
Ali Keles