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ICDM
2006
IEEE
129views Data Mining» more  ICDM 2006»
14 years 1 months ago
Keyword Generation for Search Engine Advertising
Keyword3 generation for search engine advertising is an important problem for sponsored search or paidplacement advertising. A recent strategy in this area is bidding on nonobviou...
Amruta Joshi, Rajeev Motwani
CPAIOR
2007
Springer
14 years 1 months ago
Hybrid Local Search for Constrained Financial Portfolio Selection Problems
Portfolio selection is a relevant problem arising in finance and economics. While its basic formulations can be efficiently solved through linear or quadratic programming, its mor...
Luca Di Gaspero, Giacomo di Tollo, Andrea Roli, An...
AAAI
2000
13 years 8 months ago
Solving Combinatorial Auctions Using Stochastic Local Search
Combinatorial auctions (CAs) have emerged as an important model in economics and show promise as a useful tool for tackling resource allocation in AI. Unfortunately, winner determ...
Holger H. Hoos, Craig Boutilier
WWW
2008
ACM
14 years 8 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang
JUCS
2006
225views more  JUCS 2006»
13 years 7 months ago
Restricting the View and Connecting the Dots - Dangers of a Web Search Engine Monopoly
: Everyone realizes how powerful the few big Web search engine companies have become, both in terms of financial resources due to soaring stock quotes and in terms of the still hid...
Narayanan Kulathuramaiyer, Wolf-Tilo Balke