With widespread popularity of smart phones, more and more users are accessing the Internet on the go. Understanding mobile user browsing behavior is of great significance for seve...
Ram Keralapura, Antonio Nucci, Zhi-Li Zhang, Lixin...
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying...
Educational materials designed to teach users not to fall for phishing attacks are widely available but are often ignored by users. In this paper, we extend an embedded training m...
Ponnurangam Kumaraguru, Yong Rhee, Steve Sheng, Sh...
Online social sharing sites are becoming very popular nowadays among Web users, who use these sites to share their favourite items and to discover interesting and useful items fro...
We present a logs-based comparison of search patterns across three platforms: computers, iPhones and conventional mobile phones. Our goal is to understand how mobile search users ...