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KDD
2012
ACM
212views Data Mining» more  KDD 2012»
11 years 11 months ago
Factoring past exposure in display advertising targeting
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
Neha Gupta, Abhimanyu Das, Sandeep Pandey, Vijay K...
KDD
2009
ACM
210views Data Mining» more  KDD 2009»
14 years 9 months ago
Large-scale behavioral targeting
Behavioral targeting (BT) leverages historical user behavior to select the ads most relevant to users to display. The state-of-the-art of BT derives a linear Poisson regression mo...
Ye Chen, Dmitry Pavlov, John F. Canny