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» The Role of Web Services in Information Search
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UM
2007
Springer
14 years 1 months ago
Capturing User Interests by Both Exploitation and Exploration
Personalization is one of the important research issues in the areas of information retrieval and Web search. Providing personalized services that are tailored toward the specific...
Ka Cheung Sia, Shenghuo Zhu, Yun Chi, Koji Hino, B...
INFOCOM
2010
IEEE
13 years 6 months ago
ISP-Enabled Behavioral Ad Targeting without Deep Packet Inspection
—Online advertising is a rapidly growing industry currently dominated by the search engine ’giant’ Google. In an attempt to tap into this huge market, Internet Service Provid...
Gabriel Maciá-Fernández, Yong Wang, ...
SIGMOD
2008
ACM
206views Database» more  SIGMOD 2008»
14 years 7 months ago
Ad-hoc aggregations of ranked lists in the presence of hierarchies
A variety of web sites and web based services produce textual lists at varying time granularities ranked according to several criteria. For example, Google Trends produces lists o...
Nilesh Bansal, Sudipto Guha, Nick Koudas
HICSS
2003
IEEE
186views Biometrics» more  HICSS 2003»
14 years 25 days ago
Personalization through Mask Marketing
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
Moritz Strasser, Alf Zugenmaier
BTW
2007
Springer
245views Database» more  BTW 2007»
14 years 1 months ago
From Personal Desktops to Personal Dataspaces: A Report on Building the iMeMex Personal Dataspace Management System
Abstract: We propose a new system that is able to handle the entire Personal Dataspace of a user. A Personal Dataspace includes all data pertaining to a user on all his disks and o...
Jens-Peter Dittrich, Lukas Blunschi, Markus Fä...