This paper examines challenges involved in managing product-centered communities. Using the notion of customer role ambiguity, the paper explores the ambiguity involved in balanci...
The media industry is challenged to find new lines of business as technology redefines content, distribution and customer expectations. This is a case study of Oxygen Media where ...
One of the impediments to the wide dissemination of software estimation and measurement practices is the significant overhead imposed by these practices on the project and develop...
Agile development practices respect tacit knowledge, make communication more effective, and thus foster the knowledge creation process. However the current agile methods, like XP,...
The management of customer relationships has become a top priority for companies in the last years. Despite this, little is known about the factors of successful CRM implementatio...