In advertising and content relevancy prediction it is important to understand whether, over time, information that reaches one demographic group spreads to others. In this paper w...
How does the web search behavior of “rich” and “poor” people differ? Do men and women tend to click on different results for the same query? What are some queries almost...
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Demographic information plays an important role in gaining valuable insights about a web-site's user-base and is used extensively to target online advertisements and promotion...
Demographic information plays an important role in personalized web applications. However, it is usually not easy to obtain this kind of personal data such as age and gender. In t...