Web search engines face an extremely heterogeneous user population from web novices to highly skilled experts. Currently, the search strategies of the experienced web searchers ar...
Existing web usage mining techniques focus only on discovering knowledge based on the statistical measures obtained from the static characteristics of web usage data. They do not ...
: This work presents personalized web search using enhancing information extracted from context. Context reflects user profile, her interests, past searching experiences etc. It is...
Recent studies show that a majority of Web page accesses are referred by search engines. In this paper we study the widespread use of Web search engines and its impact on the ecol...
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...