As the web grows larger, knowledge acquisition from the web has gained increasing attention. In this paper, we propose using web search clickthrough logs to learn semantic categor...
One of the greatest and most recent challenges for online advertising is the use of adaptive personalization at the same time that the Internet continues to grow as a global market...
Web search is a key technology of the Web, since it is the primary way to access content on the Web. Current standard Web search is essentially based on a combination of textual ke...
An understanding of how people allocate their visual attention when viewing Web pages is very important for Web authors, interface designers, advertisers and others. Such knowledg...
Georg Buscher, Edward Cutrell, Meredith Ringel Mor...
Content on the Internet is always changing. We explore the value of biasing search result snippets towards new webpage content. We present results from a user study comparing trad...
Krysta Marie Svore, Jaime Teevan, Susan T. Dumais,...