416 search results - page 68 / 84 » The dynamics of viral marketing |
RECSYS
2009
ACM
14 years 1 months ago
2009
ACM
Different buyers exhibit different purchasing behaviors. Some rush to purchase new products while others tend to be more cautious, waiting for reviews from people they trust. In...
CHI
2009
ACM
14 years 8 months ago
2009
ACM
Marketing research has longed for better ways to measure consumer behavior. In this paper, we explore using sociometric data to study social behaviors of group shoppers. We hypoth...
ICPP
2009
IEEE
14 years 2 months ago
2009
IEEE
Abstract—Resource sharing on the Internet is becoming increasingly pervasive. Recently, there is growing interest in distributed systems such as peer-to-peer and grid, with effor...
AGILEDC
2007
IEEE
14 years 1 months ago
2007
IEEE
This report examines how the VeriSign Managed Security Services team (MSS) has successfully extended agile software development practices to deal with a complex, multi-product dev...
HICSS
2007
IEEE
14 years 1 months ago
2007
IEEE
This paper aims at exploring the role of the product generation life cycle (PGLC) on differences in innovation strategy among industries in a crossindustry study of ten multinatio...