1607 search results - page 4 / 322 » The effects of online advertising |
KDD
2009
ACM
14 years 5 months ago
2009
ACM
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
SOCIALCOM
2010
13 years 8 months ago
2010
This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...
ACNS
2010
Springer
14 years 2 months ago
2010
Springer
Abstract. Web advertisers prefer the cost-per-action (CPA) advertisement model whereby an advertiser pays a web publisher according to the actual amount of transactions, rather tha...
HICSS
2007
IEEE
14 years 5 months ago
2007
IEEE
Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS advertising campaigns. However, looking at the process o...
ICIS
2003
14 years 7 days ago
2003
Location-aware advertising is widely touted as the “killer-app” for mobile commerce to flourish. With the imminent rollout of third-generation mobile networks, advances in mul...