In this work, we study the notion of competing campaigns in a social network. By modeling the spread of influence in the presence of competing campaigns, we provide necessary too...
The Generalized Second Price (GSP) auction is the primary method by which sponsered search advertisements are sold. We study the performance of this auction in the Bayesian settin...
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...
Query substitution is an important problem in information retrieval. Much work focuses on how to find substitutes for any given query. In this paper, we study how to efficiently ...
Computing shortest paths between two given nodes is a fundamental operation over graphs, but known to be nontrivial over large disk-resident instances of graph data. While a numbe...
Andrey Gubichev, Srikanta J. Bedathur, Stephan Seu...