This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...
There is general consensus that critical mass at inception ensures the sustained success of online communities. However, no clear understanding of what constitutes such a 'cr...
Online forums represent one type of social media that is particularly rich for studying human behavior in information seeking and diffusing. The way users join communities is a re...
Since privacy information can be inferred via social relations, the privacy confidentiality problem becomes increasingly challenging as online social network services are more popu...
It is well known that different types of social ties have essentially different influence between people. However, users in online social networks rarely categorize their contact...