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WWW
2009
ACM
14 years 9 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
AAMAS
2002
Springer
13 years 8 months ago
2002
Springer
In the last few years, there has been increasing interest from the agent community in the use of techniques from decision theory and game theory. Our aims in this article are first...
KDD
2009
ACM
14 years 1 months ago
2009
ACM
We consider negotiations between publishers and advertisers in a marketplace for ads. Motivated by Google’s online PrintAds system which is such a marketplace, we focus on the r...
RV
2010
Springer
13 years 7 months ago
2010
Springer
A study of Google’s data center revealed that the incidence of main memory errors is surprisingly high. These errors can lead to application and system corruption, impacting reli...
HICSS
2007
IEEE
14 years 3 months ago
2007
IEEE
Information systems (IS) research employs a wide range of theory, drawn from numerous disciplines. Over the course of the past three decades, the proliferation of theory has creat...