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» Thesaurus Based Term Ranking for Keyword Extraction
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WWW
2009
ACM
14 years 8 months ago
Advertising keyword generation using active learning
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
Hao Wu, Guang Qiu, Xiaofei He, Yuan Shi, Mingcheng...
WWW
2006
ACM
14 years 8 months ago
Finding advertising keywords on web pages
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of rev...
Wen-tau Yih, Joshua Goodman, Vitor R. Carvalho
EDBT
2010
ACM
210views Database» more  EDBT 2010»
13 years 9 months ago
Keyword search for data-centric XML collections with long text fields
Users who are unfamiliar with database query languages can search XML data sets using keyword queries. Current approaches for supporting such queries are either for textcentric XM...
Arash Termehchy, Marianne Winslett
SIGMOD
2010
ACM
232views Database» more  SIGMOD 2010»
13 years 7 months ago
Optimizing content freshness of relations extracted from the web using keyword search
An increasing number of applications operate on data obtained from the Web. These applications typically maintain local copies of the web data to avoid network latency in data acc...
Mohan Yang, Haixun Wang, Lipyeow Lim, Min Wang
DEBU
2010
180views more  DEBU 2010»
13 years 7 months ago
Searching RDF Graphs with SPARQL and Keywords
The proliferation of knowledge-sharing communities like Wikipedia and the advances in automated information extraction from Web pages enable the construction of large knowledge ba...
Shady Elbassuoni, Maya Ramanath, Ralf Schenkel, Ge...