We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
Abstract. As the popularity of social networks expands, the information users expose to the public has potentially dangerous implications for individual privacy. While social netwo...
Influence maximization is the problem of finding a small subset of nodes (seed nodes) in a social network that could maximize the spread of influence. In this paper, we study the ...
Social networks support efficient decentralized search: people can collectively construct short paths to a specified target in the network. Rank-based friendship—where the prob...
David Barbella, George Kachergis, David Liben-Nowe...
—Social Network Analysis (SNA) has evolved as a popular, standard method for modeling meaningful, often hidden structural relationships in communities. Existing SNA tools often i...
Elizabeth M. Bonsignore, Cody Dunne, Dana Rotman, ...