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» Time-evolving modeling of social networks
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WWW
2008
ACM
14 years 8 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
PET
2010
Springer
13 years 11 months ago
unFriendly: Multi-party Privacy Risks in Social Networks
Abstract. As the popularity of social networks expands, the information users expose to the public has potentially dangerous implications for individual privacy. While social netwo...
Kurt Thomas, Chris Grier, David M. Nicol
KDD
2009
ACM
190views Data Mining» more  KDD 2009»
14 years 8 months ago
Efficient influence maximization in social networks
Influence maximization is the problem of finding a small subset of nodes (seed nodes) in a social network that could maximize the spread of influence. In this paper, we study the ...
Wei Chen, Yajun Wang, Siyu Yang
ISAAC
2007
Springer
102views Algorithms» more  ISAAC 2007»
14 years 2 months ago
Depth of Field and Cautious-Greedy Routing in Social Networks
Social networks support efficient decentralized search: people can collectively construct short paths to a specified target in the network. Rank-based friendship—where the prob...
David Barbella, George Kachergis, David Liben-Nowe...
CSE
2009
IEEE
14 years 2 months ago
First Steps to Netviz Nirvana: Evaluating Social Network Analysis with NodeXL
—Social Network Analysis (SNA) has evolved as a popular, standard method for modeling meaningful, often hidden structural relationships in communities. Existing SNA tools often i...
Elizabeth M. Bonsignore, Cody Dunne, Dana Rotman, ...