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WWW
2009
ACM
14 years 8 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
WWW
2008
ACM
14 years 8 months ago
Restful web services vs. "big"' web services: making the right architectural decision
Recent technology trends in the Web Services (WS) domain indicate that a solution eliminating the presumed complexity of the WS-* standards may be in sight: advocates of REpresent...
Cesare Pautasso, Olaf Zimmermann, Frank Leymann
WWW
2007
ACM
14 years 8 months ago
Measuring semantic similarity between words using web search engines
Semantic similarity measures play important roles in information retrieval and Natural Language Processing. Previous work in semantic web-related applications such as community mi...
Danushka Bollegala, Yutaka Matsuo, Mitsuru Ishizuk...
WWW
2007
ACM
14 years 8 months ago
Towards effective browsing of large scale social annotations
This paper is concerned with the problem of browsing social annotations. Today, a lot of services (e.g., Del.icio.us, Filckr) have been provided for helping users to manage and sh...
Rui Li, Shenghua Bao, Yong Yu, Ben Fei, Zhong Su
WWW
2007
ACM
14 years 8 months ago
Detectives: detecting coalition hit inflation attacks in advertising networks streams
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
Ahmed Metwally, Divyakant Agrawal, Amr El Abbadi
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