Prior research has demonstrated that the degrees and impact of customer trust on purchase intentions change with online experience. While online trust research has incorporated an...
With the advent of online social networks, the trust-based approach to recommendation has emerged which exploits the trust network among users and makes recommendations based on t...
Samaneh Moghaddam, Mohsen Jamali, Martin Ester, Ja...
Many business transactions on the Internet occur between strangers, that is, between entities with no prior relationship and no common security domain. Traditional security approa...
Adam Hess, Jared Jacobson, Hyrum Mills, Ryan Wamsl...
Institutional trust is necessary for inter-organizational relationships in e-commerce. Two types of institutional trust are herein proposed (a) third-party institution-based trust...