Do different design and information content factors influence trust and mistrust of online health sites? Fifteen women faced with a risky health decision were observed while searc...
Elizabeth Sillence, Pamela Briggs, Lesley Fishwick...
Trust is a key factor in consumer decisions about website engagement. Consumers will engage with sites they deem trustworthy and turn away from those they mistrust. In this paper ...
Elizabeth Sillence, Pamela Briggs, Peter Harris, L...