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WINE
2007
Springer
14 years 1 months ago
2007
Springer
We consider the problem of designing auctions with worst case revenue guarantees for sponsored search. This problem differs from previous work because of ad dependent clickthroug...
WWW
2010
ACM
14 years 2 months ago
2010
ACM
Suppose you buy a new laptop and, simply because you like it so much, you recommend it to friends, encouraging them to purchase it as well. What would be an adequate price for the...
CORR
2008
Springer
13 years 7 months ago
2008
Springer
We consider the Offline Ad Slot Scheduling problem, where advertisers must be scheduled to sponsored search slots during a given period of time. Advertisers specify a budget constr...
WINE
2009
Springer
14 years 2 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
Publication
In pay-per click sponsored search auctions which are cur-
rently extensively used by search engines, the auction for
a keyword involves a certain number of advertisers (say k)
c...