Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
The problem of automatically extracting the most interesting and relevant keyword phrases in a document has been studied extensively as it is crucial for a number of applications. ...
Information needs are rarely satisfied directly on search engine result pages. Searchers usually need to click through to search results (landing pages) and follow search trails b...
Abstract. Most Information Retrieval models take documents as Bagof-Words and are thereby bound to the language of the documents. In this paper, we present an approach using Linked...