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ICWE
2010
Springer
14 years 8 days ago
A Flexible Rule-Based Method for Interlinking, Integrating, and Enriching User Data
Many Web applications provide personalized and adapted services and contents to their users. As these Web applications are becoming increasingly connected, a new interesting challe...
Erwin Leonardi, Fabian Abel, Dominik Heckmann, Eel...
HICSS
2003
IEEE
186views Biometrics» more  HICSS 2003»
14 years 23 days ago
Personalization through Mask Marketing
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
Moritz Strasser, Alf Zugenmaier
WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
14 years 4 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
WWW
2007
ACM
14 years 8 months ago
Semantic personalization of web portal contents
Enriching Web applications with personalized data is of major interest for facilitating the user access to the published contents, and therefore, for guaranteeing successful user ...
Christina Tziviskou, Marco Brambilla
SIGIR
2010
ACM
13 years 2 months ago
Personalised video retrieval: application of implicit feedback and semantic user profiles
TION ABSTRACT Personalised Video Retrieval: Application of Implicit Feedback and Semantic User Profiles Frank Hopfgartner University of Glasgow Glasgow G12 8QQ United Kingdom A ch...
Frank Hopfgartner