Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
The rapid propagation of the Internet and information technologies has changed the nature of many industries. Fast response and personalized recommendations have become natural tr...
Ontology-driven search applications use ontological concepts either to index documents or to guide and understand the users. Since ontologies by nature are domain-dependent and app...
In this paper, we present an approach for learning interest profiles implicitly from positive user observations only. This approach eliminates the need to prompt users for ratings...
Personalized web search is a promising way to improve search quality by customizing search results for people with individual information goals. However, users are uncomfortable w...