6 search results - page 1 / 2 » Using Association Rules for Fraud Detection in Web Advertisi... |
VLDB
2005
ACM
14 years 1 months ago
2005
ACM
Discovering associations between elements occurring in a stream is applicable in numerous applications, including predictive caching and fraud detection. These applications requir...
CORR
2010
Springer
13 years 6 months ago
2010
Springer
----------------------------------------------ABSTRACT-------------------------------------------In the faceless world of the Internet, online fraud is one of the greatest reasons ...
WWW
2007
ACM
14 years 8 months ago
2007
ACM
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
ESORICS
2009
Springer
13 years 11 months ago
2009
Springer
Abstract. Online advertising has been suffering serious click fraud problem. Fraudulent publishers can generate false clicks using malicious scripts embedded in their web pages. Ev...
WSDM
2010
ACM
14 years 5 months ago
2010
ACM
In this paper, we study search bot traffic from search engine query logs at a large scale. Although bots that generate search traffic aggressively can be easily detected, a large ...