Abstract. Consistent description and representation method of user interests are required for personalized Web applications. In this paper, we provide a formal definition and the &...
Yi Zeng, Yan Wang, Zhisheng Huang, Danica Damljano...
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
OntoSearch, a full-text search engine that exploits ontological knowledge for document retrieval, is presented in this paper. Different from other ontology based search engines, O...
Web users display their preferences implicitly by navigating through a sequence of pages or by providing numeric ratings to some items. Web usage mining techniques are used to ext...
Re-ranking the search results using PageRank is a well-known technique used in modern search engines. Running an iterative algorithm like PageRank on a large web graph consumes bo...