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» Validating the use and role of visual elements of web pages ...
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SIGIR
2010
ACM
13 years 11 months ago
The good, the bad, and the random: an eye-tracking study of ad quality in web search
We investigate how people interact with Web search engine result pages using eye-tracking. While previous research has focused on the visual attention devoted to the 10 organic se...
Georg Buscher, Susan T. Dumais, Edward Cutrell
ASSETS
2008
ACM
13 years 9 months ago
Hunting for headings: sighted labeling vs. automatic classification of headings
Proper use of headings in web pages can make navigation more efficient for blind web users by indicating semantic di visions in the page. Unfortunately, many web pages do not use ...
Jeremy T. Brudvik, Jeffrey P. Bigham, Anna Cavende...