70 search results - page 4 / 14 » Vindictive bidding in keyword auctions |
WWW
2008
ACM
14 years 8 months ago
2008
ACM
We propose a keyword auction protocol called the Generalized Second Price with an Exclusive Right (GSP-ExR). In existing keyword auctions, the number of displayed advertisements i...
ESA
2009
Springer
14 years 2 days ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
ATAL
2007
Springer
14 years 1 months ago
2007
Springer
We derive optimal bidding strategies for a global bidding agent that participates in multiple, simultaneous second-price auctions with perfect substitutes. We first consider a mo...
WWW
2007
ACM
14 years 8 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
ATAL
2008
Springer
13 years 9 months ago
2008
Springer
Distributed allocation and multiagent coordination problems can be solved through combinatorial auctions (CAs). However, most of the existing winner determination algorithms (WDAs...