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WINE
2007
Springer
124views Economy» more  WINE 2007»
14 years 1 months ago
Stochastic Models for Budget Optimization in Search-Based Advertising
Internet search companies sell advertisement slots based on users’ search queries via an auction. Advertisers have to solve a complex optimization problem of how to place bids o...
S. Muthukrishnan, Martin Pál, Zoya Svitkina
ATAL
2009
Springer
14 years 2 months ago
Stronger CDA strategies through empirical game-theoretic analysis and reinforcement learning
We present a general methodology to automate the search for equilibrium strategies in games derived from computational experimentation. Our approach interleaves empirical game-the...
L. Julian Schvartzman, Michael P. Wellman
ATAL
2008
Springer
13 years 9 months ago
A multi-agent platform for auction-based allocation of loads in transportation logistics
This paper describes an agent-based platform for the allocation of loads in distributed transportation logistics, developed as a collaboration between CWI, Dutch National Center f...
Han Noot, Valentin Robu, Han La Poutré, Wil...
CORR
2008
Springer
154views Education» more  CORR 2008»
13 years 7 months ago
Sponsored Search Auctions with Markovian Users
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
Gagan Aggarwal, Jon Feldman, S. Muthukrishnan, Mar...
WWW
2009
ACM
14 years 8 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...