An understanding of how people allocate their visual attention when viewing Web pages is very important for Web authors, interface designers, advertisers and others. Such knowledg...
Georg Buscher, Edward Cutrell, Meredith Ringel Mor...
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
We demonstrate a new browsing technique for devices with small displays such as PDAs or cellular phones. We concentrate on end-game browsing, where the user is close to or on the ...
Orkut Buyukkokten, Hector Garcia-Molina, Andreas P...
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...