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IMC
2007
ACM
13 years 10 months ago
2007
ACM
Online social networking sites like Orkut, YouTube, and Flickr are among the most popular sites on the Internet. Users of these sites form a social network, which provides a power...
IFIP8
2007
13 years 10 months ago
2007
In the world of e-marketing, new business models are frequently introduced, and new trends have started to emerge. One such latest trend is social networking websites, many of whic...
ASUNAM
2009
IEEE
14 years 23 days ago
2009
IEEE
In this paper, we present a horizontal view of social influence, more specifically a quantitative study of the influence of neighbours on the probability of a particular node to jo...
ATAL
2004
Springer
14 years 2 months ago
2004
Springer
We introduce a Game Logic with Preferences (GLP), which makes it possible to reason about how information or assumptions about the preferences of other players can be used by agen...
SOCIALCOM
2010
13 years 6 months ago
2010
This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...