Today the World Wide Web is seen as an unique medium for interaction. Every organisation has or is about to have its own Web site, aiming to attract as much visitors as each one c...
Social interface theory has widespread influence in the field of human-computer interaction. The basic thesis is that humanizing cues in a computer interface can engender response...
Mick P. Couper, Roger Tourangeau, Darby M. Steiger
Abstract. One of the de ning challenges for the KDD research community is to enable inductive learning algorithms to mine very large databases. This paper summarizes, categorizes, ...
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
Semantic technologies promise to solve many challenging problems of the present Web applications. As they achieve a feasible level of maturity, they become increasingly accepted i...
Lyndon J. B. Nixon, Elena Paslaru Bontas Simperl, ...