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WWW
2009
ACM
14 years 9 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
COOPIS
2003
IEEE
14 years 2 months ago
Ontology Based Query Processing in Database Management Systems
The use of semantic knowledge in its various forms has become an important aspect in managing data in database and information systems. In the form of integrity constraints, it ha...
Chokri Ben Necib, Johann Christoph Freytag
DASFAA
1997
IEEE
112views Database» more  DASFAA 1997»
14 years 1 months ago
Client-Server Optimization for Multimedia Document Exchange
The success of the World Wide Web is boosting the development of multimedia database systems and their integration into the internet. For the documents stored and exchanged in the...
Gerhard Köstler, Wolfgang L. J. Kowarschick, ...
OTM
2010
Springer
13 years 6 months ago
A Characterization of the Layout Definition Problem for Web Search Results
In the last years the user information seeking process on the Web has shifted from document search to object search. Hence, the answers provided by Web search engines cannot consis...
Alessandro Bozzon, Marco Brambilla, Sara Comai
ICDE
2008
IEEE
119views Database» more  ICDE 2008»
14 years 3 months ago
NGS: a framework for multi-domain query answering
— If we consider a query involving multiple domains, such as “find all database conferences held within six months in locations whose seasonal average temperature is 28◦ C a...
Daniele Braga, Diego Calvanese, Alessandro Campi, ...