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    A Novel Click Model and Its Applications to Online Advertising
    14 years 8 months ago
    A Novel Click Model and Its Applications to Online Advertising
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    Recent advances in click model have positioned it as an attractive method for representing user preferences in web search and online advertising. Yet, most of the existing works f...
    Zeyuan Allen Zhu, Weizhu Chen, Tom Minka, Chenguan...
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