Recommendation algorithms aim at proposing “next” pages to a user based on her current visit and the past users’ navigational patterns. In the vast majority of related algor...
Product recommendation is an important part of current electronic commerce. Useful, direct and indirect relationships between pages, especially product home pages in an e-commerce ...
Web Usage Mining enables new understanding of user goals on the Web. This understanding has broad applications, and traditional mining techniques such as association rules have bee...
The analysis of user behavior on the Web presupposes a reliable reconstruction of the users' navigational activities. Cookies and server-generated session identifiers have be...
With current projections regarding the growth of Internet sales, online retailing raises many questions about how to market on the Net. While convenience impels consumers to purch...
George Prassas, Katherine C. Pramataris, Olga Papa...