—User profiles derived from Web navigation data are used in important e-commerce applications such as Web personalization, recommender systems, and Web analytics. In the open en...
Abstract. Since more and more Web sites, especially sites of retailers, offer automatic recommendation services using Web usage mining, evaluation of recommender algorithms has bec...
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
The new HRS method for hyperlink recommendation based on positive and confined negative association rules is presented in the paper. Discovered with the new PANAMA algorithm rules ...
The web is fast maturing into an important marketing medium that provides businesses with the ability to undertake oneto-one marketing and provide personalised services to their cu...
Sarabjot S. Anand, Matthias Baumgarten, Alex G. B&...