Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Ga...
Web pages often contain clutter (such as pop-up ads, unnecessary images and extraneous links) around the body of an article that distracts a user from actual content. Extraction o...
Suhit Gupta, Gail E. Kaiser, David Neistadt, Peter...
People regularly interact with different representations of Web pages. A person looking for new information may initially find a Web page represented as a short snippet rendered b...
Jaime Teevan, Edward Cutrell, Danyel Fisher, Steve...
An increasing, degree of rich and dynamic content and abundant links are making Web pages visually cluttered. This paper presents a numerical tool to evaluate the screen complexity...
The competition on clients attention requires sites to update their content frequently. As a result, a large percentage of web pages are semi-dynamic, i.e., change quite often and...
Danny Dolev, Osnat Mokryn, Yuval Shavitt, Innocent...