Search engine researchers typically depict search as the solitary activity of an individual searcher. In contrast, results from our critical-incident survey of 150 users on Amazon...
In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
— Purpose: To investigate and identify the patterns of interaction between searchers and search engine during Web searching. Design: We examined 2,465,145 interactions from 534,5...
When a query is submitted to a search engine, the search engine returns a dynamically generated result page containing the result records, each of which usually consists of a link...
Web search behaviour studies, including eye-tracking studies of search result examination, have resulted in numerous insights to improve search result quality and presentation. Ye...