Traditionally, search engines have ignored the reading difficulty of documents and the reading proficiency of users in computing a document ranking. This is one reason why Web se...
Kevyn Collins-Thompson, Paul N. Bennett, Ryen W. W...
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
Large growth in e-commerce has culiminated in technology boom to enable companies to better serve their consumers. The front-end of the e-commerce business is to better reach the ...
Recommendation algorithms aim at proposing “next” pages to a user based on her current visit and the past users’ navigational patterns. In the vast majority of related algor...
Genre conventions emerge across discourse communities over time to support the communication of ideas and information in socially and cognitively compatible forms. Digital genres ...