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» What Instills Trust
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CHI
2002
ACM
14 years 7 months ago
What makes people trust online gambling sites?
A validated model of trust was used as a framework for an empirical study to identify on- and offline factors that influence gamblers' perception of an online casino's t...
Bhiru Shelat, Florian N. Egger
ACMICEC
2006
ACM
191views ECommerce» more  ACMICEC 2006»
14 years 1 months ago
An ontology of trust: formal semantics and transitivity
This paper formalizes the semantics of trust and studies the transitivity of trust. On the Web, people and software agents have to interact with “strangers”. This makes trust ...
Jingwei Huang, Mark S. Fox
WWW
2004
ACM
14 years 8 months ago
Using context- and content-based trust policies on the semantic web
The current discussion about a future Semantic Web trust architecture is focused on reputational trust mechanisms based on explicit trust ratings. What is often overlooked is the ...
Christian Bizer, Radoslaw Oldakowski
SIGECOM
2011
ACM
311views ECommerce» more  SIGECOM 2011»
12 years 10 months ago
The role of social networks in online shopping: information passing, price of trust, and consumer choice
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Stephen Guo, Mengqiu Wang, Jure Leskovec
ACMICEC
2006
ACM
186views ECommerce» more  ACMICEC 2006»
14 years 1 months ago
Distrust and trust in B2C e-commerce: do they differ?
Researchers have not studied e-commerce distrust as much as ecommerce trust. This study examines whether trust and distrust are distinct concepts. If trust and distrust are the sa...
D. Harrison McKnight, Vivek Choudhury