This paper addresses the problem of classification in situations where the data distribution is not homogeneous: Data instances might come from different locations or times, and t...
Social Networking is one of the major technological phenomena of the Web 2.0, with hundreds of millions of people participating. Social networks enable a form of self expression f...
Anna Cinzia Squicciarini, Mohamed Shehab, Federica...
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
The increasing availability of GPS-enabled devices is changing the way people interact with the Web, and brings us a large amount of GPS trajectories representing people's lo...
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...