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WWW
2009
ACM
14 years 11 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
WWW
2009
ACM
14 years 11 months ago
All your contacts are belong to us: automated identity theft attacks on social networks
Social networking sites have been increasingly gaining popularity. Well-known sites such as Facebook have been reporting growth rates as high as 3% per week [5]. Many social netwo...
Leyla Bilge, Thorsten Strufe, Davide Balzarotti, E...
WWW
2009
ACM
14 years 11 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
WWW
2008
ACM
14 years 11 months ago
Scaling RDF with time
The World Wide Web Consortium's RDF standard primarily consists of (subject,property,object) triples that specify the value that a given subject has for a given property. How...
Andrea Pugliese, Octavian Udrea, V. S. Subrahmania...
WWW
2008
ACM
14 years 11 months ago
Keysurf: a character controlled browser for people with physical disabilities
For many users with a physical or motor disability, using a computer mouse or other pointing device to navigate the web is cumbersome or impossible due to problems with pointing a...
Leo Spalteholz, Kin Fun Li, Nigel Livingston, Foad...