Most existing research about online trust assumes static trust relations between users. As we are informed by social sciences, trust evolves as humans interact. Little work exists...
Jiliang Tang, Huan Liu, Huiji Gao, Atish Das Sarma...
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Several attempts have been made to analyze customer behavior on online E-commerce sites. Some studies particularly emphasize the social networks of customers. Users' reviews ...
In recent years, social networking sites (SNSs) gained high popularity among Internet users as they combine the best of both worlds: befriending people outside real life situation...
The Special Interest Group on Computer Human Interaction (SIGCHI) has had a successful history of 20 years of growth in its numbers and influence. To help guide the continued evol...
Ben Shneiderman, Stuart K. Card, Donald A. Norman,...