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HICSS
2008
IEEE
168views Biometrics» more  HICSS 2008»
14 years 3 months ago
Current Practices in Field Force Automation: Decision Support and Information Management for the Field Force
In the past, field operations have mostly been a stepchild of information and communication technology (ICT) enabled organizational overhaul and process re-design. Recently, incre...
Gwen Trentham, Hans Jochen Scholl
HICSS
2008
IEEE
105views Biometrics» more  HICSS 2008»
14 years 3 months ago
Using Visual Features for Fine-Grained Genre Classification of Web Pages
The field of automatic genre classification has primarily focused on extracting textual features from documents. The goal of this research is to investigate whether visual feature...
Ryan Levering, Michal Cutler, Lei Yu
HICSS
2008
IEEE
156views Biometrics» more  HICSS 2008»
14 years 3 months ago
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes
Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile ...
Parissa Haghirian, Maria Madlberger, Akihiro Inoue
HICSS
2008
IEEE
129views Biometrics» more  HICSS 2008»
14 years 3 months ago
Integration Testing of Composite Applications
A service-oriented architecture enables composite applications that support business processes to be defined and built dynamically from loosely coupled and interoperable web servi...
Liam Peyton, Bernard Stepien, Pierre Seguin
HICSS
2008
IEEE
229views Biometrics» more  HICSS 2008»
14 years 3 months ago
The Business Value of CRM Systems: A Resource-Based Perspective
Drawing upon the resource-based view and the process-oriented view, we develop a conceptual model to examine the business value of customer relationship management (CRM) systems, ...
Shutao Dong, Kevin Zhu