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KDD
2002
ACM
127views Data Mining» more  KDD 2002»
16 years 4 months ago
Mining knowledge-sharing sites for viral marketing
Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mi...
Matthew Richardson, Pedro Domingos
KDD
2002
ACM
166views Data Mining» more  KDD 2002»
16 years 4 months ago
Exploiting response models: optimizing cross-sell and up-sell opportunities in banking
The banking industry regularly mounts campaigns to improve customer value by offering new products to existing customers. In recent years this approach has gained significant mome...
Andrew Storey, Marc-David Cohen
121
Voted
KDD
2002
ACM
106views Data Mining» more  KDD 2002»
16 years 4 months ago
Selecting the right interestingness measure for association patterns
Many techniques for association rule mining and feature selection require a suitable metric to capture the dependencies among variables in a data set. For example, metrics such as...
Pang-Ning Tan, Vipin Kumar, Jaideep Srivastava
KDD
2002
ACM
145views Data Mining» more  KDD 2002»
16 years 4 months ago
Handling very large numbers of association rules in the analysis of microarray data
The problem of analyzing microarray data became one of important topics in bioinformatics over the past several years, and different data mining techniques have been proposed for ...
Alexander Tuzhilin, Gediminas Adomavicius
KDD
2002
ACM
170views Data Mining» more  KDD 2002»
16 years 4 months ago
On interactive visualization of high-dimensional data using the hyperbolic plane
: se the concept of visualizing general abstract data by intermediate projection into the hyperbolic space. Its favorable properties were reported earlier and led to the "hype...
Helge Ritter, Jörg A. Walter
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