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JMIS
2011
46views more  JMIS 2011»
13 years 2 months ago
Special Section: Competitive Strategy, Economics, and Information Systems
Eric K. Clemons, Robert J. Kauffman, Thomas A. Web...
JMIS
2011
66views more  JMIS 2011»
12 years 10 months ago
Drivers of the Long Tail Phenomenon: An Empirical Analysis
: The Internet makes it easy to offer large assortments of products, tempting managers to chase the “long tail”—that is, the phenomenon in which niche products gain a signifi...
Oliver Hinz, Jochen Eckert, Bernd Skiera