Finding objects like music albums or wines in large databases is an inherently difficult problem, especially if users do not know exactly what they are looking for. We propose th...
Some free software and open source projects have been extremely successful in the past. The success of a project is often related to the number of developers it can attract: a larg...
Internet search companies sell advertisement slots based on users’ search queries via an auction. Advertisers have to solve a complex optimization problem of how to place bids o...
A context in sponsored search is additional information about a query, such as the user’s age, gender or location, that can change an advertisement’s relevance or an advertise...
We examine a formal model of sponsored search in which advertisers can bid not only on search terms, but on search terms under specific contexts. A context is any auxiliary infor...
Eyal Even-Dar, Michael J. Kearns, Jennifer Wortman