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WWW
2007
ACM
14 years 10 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno
WWW
2007
ACM
14 years 10 months ago
A clustering method for web data with multi-type interrelated components
Traditional clustering algorithms work on "flat" data, making the assumption that the data instances can only be represented by a set of homogeneous and uniform features...
Levent Bolelli, Seyda Ertekin, Ding Zhou, C. Lee G...
WWW
2007
ACM
14 years 10 months ago
A novel collaborative filtering-based framework for personalized services in m-commerce
With the rapid growth of wireless technologies and handheld devices, m-commerce is becoming a promising research area. Personalization is especially important to the success of mc...
Qiudan Li, Chunheng Wang, Guanggang Geng, Ruwei Da...
WWW
2007
ACM
14 years 10 months ago
Internet-scale collection of human-reviewed data
Enterprise and web data processing and content aggregation systems often require extensive use of human-reviewed data (e.g. for training and monitoring machine learning-based appl...
Qi Su, Dmitry Pavlov, Jyh-Herng Chow, Wendell C. B...
WWW
2007
ACM
14 years 10 months ago
Designing efficient sampling techniques to detect webpage updates
Due to resource constraints, Web archiving systems and search engines usually have difficulties keeping the entire local repository synchronized with the Web. We advance the state...
Qingzhao Tan, Ziming Zhuang, Prasenjit Mitra, C. L...