We describe an optimize-and-dispatch approach for delivering pay-per-impression advertisements in online advertising. The platform provider for an advertising network commits to s...
There has recently been an upsurge of interest in the possibilities of combining structured data and ad-hoc information retrieval from traditional hypertext. In this experiment, w...
Most of the approaches for dealing with uncertainty in the Semantic Web rely on the principle that this uncertainty is already asserted. In this paper, we propose a new approach t...
What makes template content in the Web so special that we need to remove it? In this paper I present a large-scale aggregate analysis of textual Web content, corroborating statist...
Search auctions have become a dominant source of revenue generation on the Internet. Such auctions have typically used per-click bidding and pricing. We propose the use of hybrid ...