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    2009
    ACM
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    The price of truthfulness for pay-per-click auctions
    14 years 7 months ago
    The price of truthfulness for pay-per-click auctions
    Download  research.microsoft.com
    We analyze the problem of designing a truthful pay-per-click auction where the click-through-rates (CTR) of the bidders are unknown to the auction. Such an auction faces the class...
    Nikhil R. Devanur, Sham M. Kakade
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